Daily Archives: September 25, 2012

Branding a Complex Organization.

Branding an Association of Just Under Half a Million Individuals with Varying Needs. As organizations (associations, companies, corporations, societies, etc.) grow they tend to become more and more complex and diverse. Products and services grow from within the organization and … Continue reading

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Branding a Family of Products.

Establishing Family Branding Increases a Company’s Visibility in the Marketplace. Since the end of World War Two the music entertainment industry has undergone vast changes. Manufacturing and production systems have gone from twelve inch vinyl recordings to compact discs – … Continue reading

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