Author Archives: Nate Marks

About Nate Marks

We live and work in a world of visual images.

Integrating Corporate Skill Sets to Develop the Brand.

DesignMarks.biz: An Innovative Branding and Identity Firm Most advertising agencies, branding firms, design firms and other professional specialties contain many interrelated and necessary skills – but must select one to feature in their corporate identity. DesignMarks needed a single graphic for … Continue reading

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Branding a Complex Organization.

Branding an Association of Just Under Half a Million Individuals with Varying Needs. As organizations (associations, companies, corporations, societies, etc.) grow they tend to become more and more complex and diverse. Products and services grow from within the organization and … Continue reading

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Branding a Family of Products.

Establishing Family Branding Increases a Company’s Visibility in the Marketplace. Since the end of World War Two the music entertainment industry has undergone vast changes. Manufacturing and production systems have gone from twelve inch vinyl recordings to compact discs – … Continue reading

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Making Your Brand Visible.

Branding a Company for the Purpose of Increasing its Visibility within its Marketplace. People go into business for a variety of reasons. Some entrepreneurs want to develop an entirely new type of product or service, while others people usually want to … Continue reading

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Keeping Your Brand Current.

Branding a Corporation and Keeping that Brand Image Fresh Over the Decades. Establishing a brand image for a corporation that can withstand the test of time can be illustrated through the history of Herman Bogot & Co.: now The Bogot … Continue reading

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B2B Branding.

Branding a business to business wholesaler to stand out in a competitive marketplace.  A brand is an identification of a product or service from a known source, such as a company, a corporation or an organization. However, the name of … Continue reading

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